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MIND Research Institute Hires Karin Wu as Vice President of Engagement

Irvine, Calif., Mar 4, 2015 MIND Research Institute has hired Karin Wu as Vice President of Engagement to lead its marketing, communications, and community outreach team. Wu brings more than 20 years of leadership and marketing experience in a variety of sectors including education, videogames and nonprofits.

At MIND, Wu will be responsible for managing the organization’s marketing strategy and brand reputation, which includes the highly-regarded ST Math® software program used in schools and the new MathMINDs initiative, which brings math out of the classroom and into the community with free events.

“Karin Wu brings energy, enthusiasm and a fresh perspective to our efforts to creatively engage schools and the community in solving America’s math education crisis,” said Matthew Peterson, Ph.D., CEO and co-founder of MIND. “I’m delighted to welcome her to MIND’s leadership team as we continue seeking solutions that help all students excel.”

Wu most recently served as Executive Director of Inspire Youth Project, a Seattle nonprofit focused on social and emotional development of at-risk youth. Prior to that, she was the academic director and an instructor at The Art Institute of Seattle. She has also served in sales and marketing management roles at Educational Software Partners International, Riverdeep Interactive/Edmark and Nintendo.

“MIND Research Institute is a unique organization that’s already making a tremendous impact on society through its work in math education,” said Wu. “Gaining additional mindshare in the education market and the community for MIND is a challenge I embrace.”

She assumes the position previously held by Ingrid Ellerbe, who was promoted to Chief of Staff last year.

Wu holds a master’s of arts degree in education leadership from Argosy University, a bachelor’s of international business administration from St. Mary’s University, and an associate’s in applied arts from the Art Institute of Seattle. She is fluent in Mandarin Chinese, Spanish and Brazilian Portuguese.

MIND Research Institute
MIND Research Institute is a neuroscience and education social benefit organization, dedicated to ensuring that all students are mathematically equipped to solve the world’s most challenging problems. MIND's distinctive visual approach to math and problem-solving is the basis of its innovative, research-proven ST Math® programs for elementary and secondary schools. The visually-based ST Math program has been shown to double or triple schools’ growth rates in math proficiency. MIND's programs currently reach 800,000 students and 31,000 teachers in 2,500 schools in 40 states. For more information, visit

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Media Contact:
Christine Byrd

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