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Hyundai and Bronx Elementary Students Celebrate Launch of New Blended Learning Program

New York, NY, Oct 15, 2013 Hundreds of students and educators celebrated a grant to improve math education from Hyundai Motor America this morning at P.S. 1 Courtlandt School. This latest grant from Hyundai’s ST Math Initiative will support a unique, research-based blended learning math program at six public schools in the Bronx. Hyundai executives and New York City Public Schools representatives were on hand for a celebratory assembly check presentation and classroom tour, where students also demonstrated their new math program.

Approximately 3,000 students and 150 teachers at the following schools will benefit from Hyundai’s initiative: P.S. 121 The Throop School, P.S. 91 Bronx, P.S. 1 Courtlandt, P.S. 46 Edgar Allen Poe, P.S. 61 Francisco Oller and P.S. 163 Arthur Schomburg. Hyundai’s grant expands these schools’ existing ST Math® program, which includes visually-based instructional software, teacher training and ongoing educational support.

“We’re very excited to partner with Hyundai and MIND Research Institute to expand the ST Math program to more of our students,” said Betty Rosa, Ed.D., New York State Regent for the Bronx. “We believe ST Math will help our teachers better prepare students for academic success, particularly in the high-demand science, technology, engineering and math fields.”

New York City is one of four regions across the country selected to participate in the Hyundai ST Math Initiative beginning this fall. Others include Chicago; Spring, Texas and Pinellas, Florida. The initiative builds on Hyundai’s previous support, which includes grants to put ST Math in six schools in Los Angeles, Orange County, Calif., and Washington, D.C.

“Hyundai understands the importance of fostering the next generation of problem-solvers who can develop innovative solutions to difficult challenges,” said Zafar Brooks, Director of Corporate Social Responsibility and Diversity Inclusion at Hyundai Motor America. “That’s exactly what we’re doing with MIND Research Institute’s game-changing ST Math program and the help of local educators.”

The ST Math instructional software introduces math concepts via visual puzzles, with symbols and words appearing later, making the program equally accessible and challenging for all students, regardless of language proficiency. Following a blended learning model, students learn at their own pace with ST Math in computer labs, and then their teachers connect the puzzles to math concepts in the classroom lessons. Research shows that schools using the ST Math program have on average doubled students’ growth in math proficiency on state math tests.

“We’re excited to have Hyundai partnering with MIND and school districts that share our vision of transforming math education,” said Matthew Peterson, co-founder and Chief Operating Officer of MIND Research Institute. “MIND is looking forward to continuing to work with the New York City Department of Education and Hyundai ensure every child is mathematically equipped to solve the world’s most challenging problems.”

About the Hyundai ST Math Initiative
The Hyundai ST Math Initiative will benefit over 6,000 students and 200 teachers in Chicago; New York City; Spring, Texas and Pinellas, Florida. Hyundai Motor America is providing grants to 15 high-need elementary schools in these markets to provide a unique research-based ST Math instructional software, teacher training and ongoing educational support. The visually-based ST Math program has been shown to double or triple schools’ growth rates in math proficiency. Follow updates at the hashtag #HyundaiLovesJiJi.

About MIND Research Institute
MIND Research Institute is an education nonprofit dedicated to ensuring that all students are mathematically equipped to solve the world’s most challenging problems. MIND’s distinctive visual approach to math and problem-solving is the basis of its innovative, research-proven ST Math® programs for elementary and secondary schools. MIND’s programs currently reach over 500,000 students and 21,000 teachers in more than 1,780 schools in 30 states. For more information, visit

About Hyundai Motor America
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides Hyundai owners with proactive safety and car care services made possible by the Hyundai Blue Link telematics platform, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling. For more details on Hyundai Assurance, please visit

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